A new city, from a spreadsheet

Opening Las Vegas as a second market: a daily import pipeline with human approval, USD pricing and a platform that is multi-city by design.

Problem

Opening a new market meant weeks of manual venue research.

Constraints

Event data comes from third parties in different formats and currencies, nothing may go live without approval, and the launch date is fixed.

Approach

A daily import pipeline that finds, checks and cites venue and event data, then asks a person to approve before anything goes live. USD pricing and multi-currency checkout, a city and country picker, region filters in the back office and SEO groundwork for the new market.

Outcome

• 1,700+ events and 45+ venues imported and staged ahead of launch.
• USD pricing and multi-currency checkout built.
• The same platform can add more cities and countries without a rebuild.

Still open

Production launch in October 2026. Numbers for the new market will follow once it is live.

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